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Media Monday: Swap My Ride

by M Mayder

It’s been done with coffee (remember those old Folger’s commercials), soda, and a variety of other foods, but only in parody has it ever been done with cars. Until last week, that is. Ford, in an effort to create more consumer buzz, started a “Swap My Ride” challenge where they masquerade as a market research company (they created a dummy corporation just for this purpose) and have people trade their new cars for new Fords for a week. Here’s one of their video spots, and more information can be found at the Ford Challenge website.


Posted in Media Monday on September 10th, 2007

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