Commercials

Best car commercials of the past few years

Tuesday, May 22nd, 2007

As a car guy, car commercials tend to catch my eye. Well, sometimes they do. Sometimes a commercial is made and released into the wild that makes everyone notice, not just car guys. The following commercials are a few of my favorites, in no particular order.

After the Dude, you bought a girl car? post last week, I got a few comments from people who were surprised that the Chevy HHR didn’t make the list. Do you think automakers design a car and instantly know what kind of person is most likely going to buy it? Makes you wonder when you see this commercial, which always makes me laugh. When you see the tagline at the end, are they saying that girls should get one because guys can’t keep their hands off it? That’s like saying the HHR is like the roofies of current production automobiles. Anyway, here’s the commercial:

A few years back, BMW created a site called BMW Films and had a few very well known movie directors (Guy Ritchie, Ang Lee, John Woo, etc) make eight incredibly good mini-movies that doubled as car commercials. The mini-films had recognizable actors (Clive Owen, Mickey Rourke, Stellan Skarsgard, Lois Smith, Madonna, etc.) and were longer than the thirty second spots that were common on television. What BMW did by putting this much time and effort into car commercials was to get consumers to actually seek out BMW commercials; as opposed to simply being exposed to them. The result was a landmark campaign that ran for four years that has been imitated with less success by competitors. The following is my favorite in the series:

I have to confess: I love lowriders. I would love to have one of these awesome hopping Impalas. This commercial is one of two I remembered from Chevrolet. The other one was for the Silverado SS, and at least I found the music for that one Return of the Tres - Delinquent Habits (if you wanna see/hear this awesome song, go to the link, click on Videos, the Return of the Tres - you won’t regret it). Unfortunately, I couldn’t find both commercials. If anyone finds the other one, I’d love to have it or a link to it. The music on this one is “I’ll be Around” by The Spinners. Good stuff.

Unfortunately, the newer Impala they’re trying to sell in this commercial looks really out of place. By showing this commercial and the culture that sprung up around the older Chevrolets, it makes everyone very much aware of the gap between those much revered older Chevys and the newer ones.

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Some people use their automobiles only to get from Point A to Point B. You know there's more than that. You get mad when someone makes a remark about your car that's less than flattering. You get riled when a cool car is destroyed in a straight-to-video movie. You realize when a new car doesn't deserve it's name of a great car of the past. When you see someone driving a boring vehicle, you feel sorry for them. You know it's not the destination that counts - it's the journey. Welcome home gearheads. Welcome home, car freaks. Welcome to the site that fuels your automotive obsession - AutomotiveBlogger.net

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