Today’s news item involves the web-sales policy at Dodge and Chrysler. It seems that several of their dealers are up in arms because only those dealerships with a five-star rating are getting referrals from the corporate website. Translation: if you go to Dodge’s website and pop in your zip code, you may get listings for more than one Dodge dealership in your area, but clicking on them will only take you to the storefront for the actual dealership if that dealer has a five-star rating.
According to AutoNews, Dodge/Chrysler says that their website was created for those dealers who achieved five star status (based on sales numbers and customer service rankings), but that they’re re-evaluating.
Dealers who don’t have five-star status say the policy not only hurts them, because they don’t get referrals, but also has the potential to hurt Dodge and Chrysler, because there are potential customers who aren’t being directed to the dealer that may actually be closest to them, just the closest five-star dealer.
(Unsurprisingly, most of the five-star dealers have no problem with the current policy.)
Your thoughts: Is this policy fair? What do you think?