Site Meter Automotive Blogger » Blog Archive » Business Monday: Dodge/Chrysler is Starry Eyed?

Business Monday: Dodge/Chrysler is Starry Eyed?

by

Today’s news item involves the web-sales policy at Dodge and Chrysler. It seems that several of their dealers are up in arms because only those dealerships with a five-star rating are getting referrals from the corporate website. Translation: if you go to Dodge’s website and pop in your zip code, you may get listings for more than one Dodge dealership in your area, but clicking on them will only take you to the storefront for the actual dealership if that dealer has a five-star rating.

According to AutoNews, Dodge/Chrysler says that their website was created for those dealers who achieved five star status (based on sales numbers and customer service rankings), but that they’re re-evaluating.

Dealers who don’t have five-star status say the policy not only hurts them, because they don’t get referrals, but also has the potential to hurt Dodge and Chrysler, because there are potential customers who aren’t being directed to the dealer that may actually be closest to them, just the closest five-star dealer.

(Unsurprisingly, most of the five-star dealers have no problem with the current policy.)

Your thoughts: Is this policy fair? What do you think?


Posted in Business Monday on August 20th, 2007

Link to this Entry

Recent Posts

Related Posts

2 Responses to “Business Monday: Dodge/Chrysler is Starry Eyed?”

  1. hide comments and friends Says:
    February 8th, 2008 at 12:18 pm

    I find those good photos

  2. hide comments and friends Says:
    February 8th, 2008 at 12:18 pm

    interesting stuf


About Automotive Blogger

Some people use their automobiles only to get from Point A to Point B. You know there's more than that. You get mad when someone makes a remark about your car that's less than flattering. You get riled when a cool car is destroyed in a straight-to-video movie. You realize when a new car doesn't deserve it's name of a great car of the past. When you see someone driving a boring vehicle, you feel sorry for them. You know it's not the destination that counts - it's the journey. Welcome home gearheads. Welcome home, car freaks. Welcome to the site that fuels your automotive obsession - AutomotiveBlogger.net

Automotive Blogger Author(s)

NAVIGATE

LINKS

CATEGORIES

TOP COMMENTERS

RECENT COMMENTS

SUBSCRIBE

ARCHIVES

Automotive Channel Links

 

Automotive Channel Posts

  • 2007 Holiday Gift Guide - Tocca 007 Candle
    From now through December 24th we're offering gift suggestions for auto enthusiasts. This week's gifts are all in the $25 - $50 price range. * * * * * For the female auto enthusiast in your [...]
  • 2007 Holiday Gift Guide: Cars (WS or FS)
    From now through December 24th, we’re offering gift suggestions for auto enthusiasts. This week, all our gifts are $25 or less. * * * * * For the junior enthusiast in your family, the movie [...]
  • 2007 Holiday Gift Guide - Heated Seat Cushion
    From now through December 24 we're offering a holiday gift guide for auto lovers. This week: gifts under $25. * * * * * This Wagan Tech IN-9738 Heated Seat Cushion keeps you cozy and warm [...]
  • 2007 Holiday Gift Guide - Kensington FM Tuner
    From now through December 24th we're offering gift suggestions for auto enthusiasts. This week's gifts are all under $25. * * * * * This FM tuner by Kensington works with any iPod that has [...]
  • 2007 Holiday Gift Guide - Turtle Wax
    From now through December 24th, we're offering gift suggestions for auto enthusiasts. This week, all our gifts are $25 or less. * * * * * Turtle Wax Ice, unlike most polishes, can be used in [...]
  • 2007 Holiday Gift Guide - Armor All
    As promised, from now through December 24th, we're offering gift suggestions for auto enthusiasts. This week, all our gifts are $25 or less. Armor All has long been a product of choice for [...]
  • Tips for Night Driving
    With the nights growing longer, weather infringing upon the daylight, and holiday lights catching our attention, driving safely at night becomes increasingly important. Especially when you consider [...]
  • Coming Attractions
    We wanted to give you an idea of what's to come in the next month at AutomotiveBlogger.net: The holiday season is upon us, and even auto aficionados can get caught up in the hype. We're going to [...]
  • Happy Thanksgiving
    We here at Automotive Blogger wish you a safe and happy holiday, and will refrain from mentioning the Thanksgiving when we were thirteen, and the family car broke down in the middle of nowhere in a [...]
  • Freewrite Friday: Halftrack Connections
    If I told you that there was an automotive connection between the last Tsar of Russia, the Eiffel tower, the Sahara Desert, the Silk Road, the Freemasons, and military vehicles would you believe [...]

 

Hot Off The Press